People frequently get some things wrong when they are confronted with a media interview. I have been in each side from the fence, like a journalist along with a media trainer, and listed here are my top mistakes.
1. Not believing it’s your interview too. Believing that it’s purely the journalist’s interview and worrying, therefore, about what you are able get requested. Remember the stunning quote from former Secretary of Condition in the united states, Henry Kissinger, because he showed up in a news conference – “does anybody here have questions to choose my solutions?”?”
2. Giving in too easily towards the media rather of being bold yourself. I have seen CEOs who wouldn’t take any rubbish from people at the office submit just like a pussycat towards the press – and it is not really a pretty sight.
3. Saying yes to instant interviews rather of creating sure you permit sufficient time for correct preparation. If you need to mislead the press achieve this. They may be laying for you to pressure you to have an instant interview (by suggesting some story about deadline pressures)so make use of a similar tactic. Let them know you are inside a meeting (even when you are not) which you’ll give them a call in twenty minutes. Much preparation time may be short but it is much better than no preparation whatsoever.
4. Believing every word within the journalist’s questions. Journalists will sometimes make some misconception to seem you out of trouble, just in situation there’s any grain of truth towards the accusation plus they may have a ‘gotcha” moment. Keep in mind that you are the expert which explains why the press are chasing you so don’t allow them browbeat you with exaggeration, bluff or downright lies.
5. Being way too polite if you are requested impertinent or ill-mannered questions. You need to rapidly think you are inside a social situation like a cocktail party and think the way you would answer the issue there as that’s often a better answer. Usually, that can make them be more powerful and much more forthright as with point 2.
6. Failing to remember your bridging phrases and a slave to by having an open mouth and blank mind. There are plenty of bridging phrases will link in the question for your answer. I heard a replacement yesterday on television news which i thought was worth repeating – “look, I am not here right now to talk much about this, but I will tell you that….”
7. Neglecting to have key messages and delivering them. You have to develop 3 or 4 key messages and also have evidence to support them. Next, rely on them within the interview. If you do not, why bother speaking towards the journalist whatsoever? With more experience, you need to adhere to your messages and repeat them, with variations within the words used therefore it does not seem like you are repeating yourself.
8. Not injecting some “entertainment value” in to the interview. So many people believe this news media exist purely for information gathering but today’s press, inside your, want that information delivered within an entertaining fashion. Perhaps a clever little catch-phrase, a tale that highlights your point, even humor could work just like scorn along with other techniques. Possibly just letting your personal personality show is a great start.
9. Not enthusiastic about your messages. How will you be prepared to convince the journalist and theOrher public regarding your truthfulness and beliefs if you are not enthusiastic about them? Nothing kills a media interview greater than a lacklustre performance through the interviewee.